我集团7月份INC指数上升居全省第一
Our group’s INC index rose to rank first in the province in July
7月份，山东纺织服装企业在品牌传播力和公众关注度方面，整体上发生了哪些变化？日前，壹点智库Brand-C品牌竞争力数字实验室对山东纺织服装企业的品牌传播效果进行了大数据测评，发布了7月份山东纺织服装企业网络传播影响力指数（简称“INC指数”）。数据显示，该月份307家山东纺织服装企业的INC指数平均值为265.22，与6月相比传播影响力均值下降0.86%。全部品牌INC指数排名上涨最多是的临清三和纺织集团有限公司，上涨245名；下降最多是山东伊尔依服装有限公司，下降130名。
In July, what changes have taken place in the overall brand communication and public attention of Shandong textile and clothing enterprises? Recently, the Brand-C Brand Competitiveness Digital Laboratory, a think tank, conducted a big data evaluation of the brand communication effectiveness of Shandong textile and clothing enterprises, and released the Shandong Textile and Clothing Enterprise Network Communication Influence Index (INC Index) for July. The data shows that the average INC index of 307 Shandong textile and clothing enterprises in that month was 265.22, a decrease of 0.86% compared to June in terms of dissemination influence. Linqing Sanhe Textile Group Co., Ltd., with the highest increase in the INC index of all brands, rose 245 places; The largest decline was in Shandong Yieryi Clothing Co., Ltd., with a decrease of 130 places.
位居品牌网络传播影响力指数排行榜前十的分别是韩都衣舍电子商务集团股份有限公司、青州市坦博尔服饰股份有限公司、孚日集团股份有限公司、烟台泰和新材料股份有限公司、鲁泰纺织股份有限公司、泺口服装有限公司、迪尚集团有限公司、华纺股份有限公司、愉悦家纺有限公司、魏桥纺织股份有限公司，其中排名上涨最多是的迪尚集团有限公司，提升7名。上个月排名前十的品牌本月下降最多是济南圣泉集团股份有限公司，下降2名。
Ranked among the top ten in the brand network communication influence index are Han Du Yi She E-commerce Group Co., Ltd., Qingzhou Tambor Clothing Co., Ltd., Furi Group Co., Ltd., Yantai Taihe New Materials Co., Ltd., Lutai Textile Co., Ltd., Luokou Clothing Co., Ltd., Dishan Group Co., Ltd., Huafang Co., Ltd., Joyful Home Textile Co., Ltd Weiqiao Textile Co., Ltd., among which Dishan Group Co., Ltd. rose the most in ranking, up 7 places. Last month’s top ten brands saw the most decline this month, with Jinan Shengquan Group Co., Ltd. dropping by two places.
INC指数全称是“网络传播影响力指数”，是数字化时代品牌传播效果量化评价体系，一级指标包括品牌信息的传播广度、传播热度、网络关注度、官网等自有传播平台的呈现度，以及市场活跃度、网络美誉度。数据分别来自全网信息大数据平台、主流社交媒体平台、搜索大数据平台、SEO平台、电商平台、用户评价平台等。根据行业不同，评价维度会有所取舍，其中，山东纺织服装企业的INC指数评价维度包括传播广度、传播热度、网络关注度、官网呈现度。INC指数的理论极限值为1000，各维度指标根据分值大小，由低到高分为5级。
The full name of the INC index is the “Network Communication Influence Index”, which is a quantitative evaluation system for brand communication effectiveness in the digital era. The first level indicators include the breadth and popularity of brand information dissemination, network attention, the presentation of self owned communication platforms such as official websites, as well as market activity and network reputation. The data comes from the entire network information big data platform, mainstream social media platform, search big data platform, SEO platform, e-commerce platform, user evaluation platform, etc. According to different industries, there may be trade-offs in evaluation dimensions. Among them, the INC index evaluation dimensions of Shandong textile and clothing enterprises include dissemination breadth, dissemination heat, online attention, and official website presentation. The theoretical limit value of the INC index is 1000, and each dimension indicator is graded into 5 levels from low to high based on its score.
【数据说明】：以上测评数据仅供参考，如果数据有出入，原因可能是网速卡顿导致数据获取不全、数据统计有延迟等。相关事宜请咨询壹点智库。